Of]  fe^^'-wi  Es] 

1  Westmoreland  j7 

AUTOMATIC 

JTiOE  CLEANING 
MACHINE' 
COMPANY 

OF" 

i^EW  YORK 


General  Offices 

NIGHT  AND  DAY  BANK  BUILDING 

Corner  Fifth  Avenue  and  44th  Street 
NEW  YORK  CITY 

Operating  the 
Westmoreland  Electric  Automatic 
Shoe  Polishing  Machine 

Under  exclusive  rights  for  New  York  City,  N.  Y. 
and  Atlantic  City,  N.  J. 


/J 


Preface 


A  BOUT  once  in  a  generation 
J  \  some  inventive  genius  steps 
forward  and  performs  the 
"impossible"  by  doing  something  that 
nobody  else  ever  thought  of,  or 
that  which  hundreds  rf  inventors  and 
mechanical  experts  had  given  up  in 
despair,  and,  if  his  invention  be  of  a 
practical,  commercial  character,  makes 
himself  and  his  co-investors  rich. 

This  booklet  was  prepared  for 
the  purpose  of  showing  three  things : 

1st.  That  the  supposedly  "im- 
possible "  has  been  made  a  practical 
reality  by  the  perfecting  of  an  ingen- 
ious, epoch-making  invention. 

2nd.  That  this  invention  pos- 
sesses money  earning  power  which 
will  enable  it  to  pay  tremendous 
profits  to  those  who  own  an  interest 
in  it. 

3rd.  A  plan  by  which  the 
public  is  given  an  opportunity  to 
participate  in  these  profits  by  the 
sale  of  50  per  cent,  of  the  shares  of 
stock  of  the  Company  owning  exclu- 
sive control  of  the  invention  for  the 
territory  described. 

We  ask  you  to  read  the  follow- 
ing pages  wherein  you  will  find  a  full 
description  of  the  invention  and  learn 
how  you  can  share  in  its  earnings, 
which  at  the  present  time  are  of 
sufficient  volume  to  enable  the 
Company  to  commit  itself  to  the 
payment  of  monthly  dividends  of  1 
per  cent. 


SEYMOUR  DURST 


History  of  the  Invention 

A NUMBER  of  years  ago   an  inventive 
genius,  of  Pittsburg,  began  a  long  series 
k  of  experiments  which  resulted  in  the 
invention    of   an  Automatic  nickel-in-the-slot 
Shoe  Polishing  Machine. 

At  first  the  invention  was  not  perfect,  its 
intricate  parts  did  not  work  in  unison  to  produce 
what  the  inventor  desired,  i.  e.,  a  perfect  shoe 
polish  or  shine.  He  was  aware,  however,  that 
a  machine  of  the  kind  would  be  immensely 
profitable,  and  being  a  man  of  persistency  and 
determination,  he  stuck  at  his  task  until  his  efforts 
were  rewarded  by  a  perfect  machine  that  is 
pronounced  by  expert  authorities  mechanically 
correct  in  every  detail,  and  feasible  and  prac- 
ticable from  a  commercial  standpoint. 

This  is  the  invention  that  this  Company 
now  controls,  and  which  it  proposes  to  operate 
on  an  extensive  scale. 

Operation  of  the  Machine 

THE  invention  is  undoubtedly  the  most 
unique  device  that  has  come  out  of  the 
Patent  Office  in  recent  years.  It  works 
on  the  principle  of  the  slot  machines,  though 
it  has  a  double  release  which  is  a  separate 
patent,  which  may  be  employed  on  all  coin  slot 
devices.  The  sh  oe  shiner  is  a  little  larger  than 
the  automatic  weighing  scales  about  the  city, 
but  its  general  appearance  is  not  dissimilar. 
There  is  an  upright  portion  and  a  small  raised 
platform.  On  either  side  of  the  platform  are 
brass  railings,  which  the  patron  may  hold  as 
he  or  she  is  getting  a  polish. 

An  opening  in  this  platform  permits  the 
foot  to  enter  and  rest  on  a  metal  form  such  as 
is  generally  used  in  shoe  shining  parlors.  While 
standing  with  one  foot  in  the  opening,  a  nickel 
is  inserted  in  the  slot  and  an  electric  button  is 
pressed.  This  releases  the  apparatus  for  shining 
one  shoe.  The  brushes  immediately  get  busy. 
One  set  comes  up  and  gets  to  work  on  the 


sides  of  the  shoe,  brushing  off  the  mud  and  dust 
from  the  soles  and  heels,  as  well  as  the  upper 
part. 

While  they  are  doing  this  a  felt  brush 
comes  forward  and  performs  the  same  service 
for  the  front  of  the  shoe. 


Ladies'  Machine 


As  Used  in  Department  Stores,  etc. 


When  all  the  dust  and  dirt  particles  have 
been  removed  the  brushes  slip  back  and  a  new 
set  get  ready  for  business.  In  the  meantime  the 
tubes  at  either  side  have  put  on  a  good 
coat  of  blacking  so  that  when  the  new  brushes 
come  forward  the  shining  process  begins.  It  is 
a  rapid  worker  and  in  about  one  minute  one 
shoe  is  finished.  The  other  foot  is  then  inserted 
in  the  opening,  the  electric  button  is  given  a 
second  push  and  the  same  program  as  in  the 
first  instance  is  gone  through  with.  In  two 
minutes,  a  shorter  time  than  the  swiftest  shiner 
could  do  the  job,  both  shoes  have  been  polished. 
Although  the  patron  pushes  the  button  twice 
for  the  shine,  he  pays  but  one  nickel,  since 
with  the  new  device  there  is  a  double  release. 


An  Unlimited  Field 

THIS  Company  does  not  sell  the  machines, 
its  purpose  being  exclusively  to  operate 
them. 

The  field  is  without  limit.  Applications 
are  in  hand  from  department  stores,  railway 
stations,  cafes,  office  buildings,  barber  shops, 
hotels,  cigar  stores,  street  corner  stands,  parks, 
ferry-houses,  steamers  and  amusement  places. 
This  Company  is  to  install  and  operate  in  Coney 
Island  not  less  than  1  50  machines  and  an  equal 
number  on  the  board  walk  and  in  the  various 
hotels  at  Atlantic  City.  That  the  earnings  at 
Coney  Island  and  Atlantic  City  will  be  alone 
sufficient  to  produce  satisfactory  dividends,  inde- 
pendent of  the  hundreds  of  machines  operated 
in  New  York  City,  will  be  conceded  by  any 
one  familiar  with  slot  machine  enterprises  at 
these  resorts.  The  machine  being  handsomely 
made  and  clean,  is  readily  admitted  to  the  very 
best  locations. 

Arrangements  are  first  made  by  a  repre- 
sentative of  the  Company  with  the  owner  of 
the  location  to  install  the  machine,  for  which 
the  Company  pays  a  per  cent,  of  the  gross 
amount  taken  in  by  the  machines,  the  machines 
are  kept  in  order  by  this  Company's  represen- 
tative, who  also  collects  the  nickels  taken  in  by 
the  machines. 

Earning  Power  of  the  Machines 

THE  machine  completes  a  perfect  polish 
of  both  shoes  in  a  fraction  over  two 
minutes,  or  at  the  rate  of  nearly  thirty 
shines  per  hour.  If  a  machine  worked  steadily 
for  twelve  hours  it  would  complete  three  hundred 
and  sixty  shines,  which  at  5  cents  per  shine 
makes  the  total  earnings  for  twelve  hours 
$  1 8.00.  It  is  not  reasonable  however,  to 
estimate  that  the  machine  will  work  contin- 
uously, and  to  be  extremely  conservative  we 
will  estimate  the  actual  average  working  time 
of  each  machine  at  less  than  two  hours  per 
day  or  forty  shines  at  5  cents  each,  a  total 


earning  of  $2.00  per  day  (in  prominent  loca- 
tions there  is  no  question  but  that  a  machine 
will  average  six  or  eight  hours  work  per  day). 

The  automatic  shoe  shining  machines  will 
receive  the  popular  approval  of  the  public 
because  of  the  many  advantages  they  offer  over 
the  old  way  of  shining  shoes  by  hand. 

The  machines  will  be  so  placed  that  one 
will  be  accessible  most  anywhere.  All  patrons 
are  certain  of  being  treated  alike,  without  tire- 
some waiting,  and  positively  no  tipping — the 
price  always  five  cents  for  a  shine. 

The  machines  are  especially  popular  with 
ladies  because  of  the  inconspicuousness  of  their 
locations  in  department  stores,  shoe  stores, 
ladies'  restaurants,  etc.,  and  for  other  quite 
obvious  reasons  which  make  them  preferable  to 
the  old  way  of  hand  polishing  in  public  parlors. 

Big  Earnings  of  Slot  Machines 

FEW  people  realize  the  profits  made  by  the 
penn>  n-lhe-slot  machines.  Those  who 
have  had  the  opportunity  to  investigate 
are  invariably  astonished  at  the  magnitude  of  the 
business  and  to  learn  that  the  capital  invested 
in  slot  machines  approximates  $47,000,000. 
It  may  be  a  matter  of  some  surprise  to  our  readers 
to  know  that  during  the  last  year  a  sum  of  more 
than  $20,000,000  was  collected  by  the  chewing 
gum  machines  alone.  $7,000,000  wascollected 
by  the  candy  machines,  and  $5,000,000  by 
automatic  scales.  The  amounts  collected  by 
miscellaneous  machines  not  recorded  would  prob- 
ably bring  the  total  to  as  much  as  $50,000,000 
in  one  year.  Considering  the  tremendous 
annual  receipts  above  indicated,  it  is  conserv- 
ative to  estimate  the  average  yearly  profits  to  be 
in  excess  of  1  00  per  cent. 

The  penny  slot  machines  operated  in  the 
subway  stations  of  New  York  City  alone  are 
said  to  pay  net  profits  of  $  I  1 0,000  per  annum. 
The  operators  of  similar  machines  on  the 
elevated  stations  are  credited  with  paying 
rentals  of  $40,000  for  the  privilege. 


A  comparison  of  the  earning  power  of 
the  Automatic  Shoe  Polishing  Machine  with 
the  earning  power  of  the  various  other  slot 
machines  now  in  use  will  show  great  advantages 
in  favor  of  the  shoe  polishing  machine,  and  will 
prove  it  the  most  remarkable  money  maker  in 
this  highly  profitable  business. 

In  fact  we  have  the  only  slot  machine  extant 
that  supplies  something  absolutely  necessary, 
almost  daily,  to  every  man,  woman  and  child 
wearing  shoe  leather. 

Shoe  Shining  as  a  Business 

THE  business  of  shoe  shining  as  operated 
to-day,  employing  men  and  boys  at  a 
wage  of  $8.00  to  $  1 0.00  per  week 
has  produced  in  nearly  every  city  of  the  United 
States  a  bootblack  magnate.  We  will  supply 
upon  request,  a  copy  of  an  editorial  from  the 
pen  of  Arthur  Brisbane  published  in  the  New 
York  Journal,  December  30th,  1907,  entitled 
"The  Electric  Bootblack,  an  interesting  device 
with  a  big  meaning." 

We  call  attention  to  a  magazine  article 
entitled  "The  Business  of  Blacking  Boots,"  by 
Arthur  Sears  Henning,  published  in  the  Sep- 
tember issue  of  the  American  Business  Man 
from  which  the  following  is  an  extract : 

"Angelo  Geocaris  the  Greek  bootblacking 
magnate  of  Chicago  landed  in  this  country  a 
few  years  ago,  with  less  than  the  price  of  a 
shine  as  the  sum  total  of  his  worldly  wealth. 
To-day  his  bootblacking  parlors  are  known  in 
a  dozen  of  the  larger  cities  and  his  wealth  is 
estimated  into  the  hundreds  of  thousands. 
Geocaris  himself  will  tell  you  that  he  is  but  one 
of  many  who  have  developed  shoe  shining  from 
its  primitive  state  to  the  dignity  of  a  recognized 
business.  He  will  tell  you  that  P.  Smyreis,  of 
Grand  Rapids,  Mich,  is  quite  as  large  a  factor 
as  himself  in  the  control  of  the  nation's  shoe 
polishing  business." 

When  you  stop  to  consider  that  in  the 
City  of  New  York  you  can  have  your  shoes 


shined  every  day  at  a  different  place  for  a 
period  of  three  years  and  four  months,  and  that 
this  city's  yearly  shoe  shining  bill  is  estimated  to 
be  in  excess  of  $  1 , 1 00,000  you  will  appreciate 
the  magnitude  of  the  industry. 

We  believe  it  is  but  a  question  of  the  time 
required  for  their  installation  until  the  West- 
moreland machines  will  be  gathering  the  nickels 
from  75  per  cent,  of  New  York's  great  shoe 
polishing  populace,  as  no  class  of  human  labor 
can  possibly  compete  with  this  wonderful  shoe 
cleaning  and  polishing  machine. 

Just  as  the  Goodyear  and  other  machines 
have  superseded  manual  labor  in  (he  manu- 
facture of  fool  wear,  so  will  the  Westmoreland 
machines  supersede  manual  labor  in  the  pol- 
ishing of  foot  wear. 

No  doubt  the  prospective  shareholder,  after 
a  careful  reading  of  the  foregoing  statement  cf 
facts,  can  recall  to  mind  similar  invitations  to 
invest  where  the  prospects  for  dividends  were 
quite  as  promising  as  herein  stated,  and  yet  no 
dividends  were  ever  paid.  By  reason  of  so 
many  unfortunate  experiences  on  the  part  of 
investors,  the  officers  and  directors  of  this  Com- 
pany, before  offering  a  share  of  its  stock  to  the 
public,  by  their  personal  investment  of  their  own 
money  in  the  enterprise,  carried  the  business  to 
a  dividend  basis  wherein  dividends  are  now 
being  earned,  declared  and  paid  at  the  rate 
of  1  per  cent,  a  month  or  1 2  per  cent,  per 
annum.  This  enables  the  Company  to  extend 
its  appeal  for  your  consideration  on  the  basis  of 
present  as  well  as  future  earnings. 

Financial  Plan 

The  Westmoreland  Automatic  Shoe 
Cleaning  Machine  Company  of  New  York  is 
incorporated  under  the  laws  of  New  York 
with  an  authorized  capital  of  $300,000  all  of 
which  is  common  stock  divided  into  shares  of 
$10.00  each. 

Attention  is  called  to  the  low  capitaliza- 
tion and  the  fact  that  there  are  no  preferred 


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shares,  or  bonded  indebtedness,  and  that  divi- 
dends of  the  Company  are  payable  monthly. 

For  each  share  of  the  Company's  stock 
sold  at  its  par  valuo  at  $  1  &£)0  per  share,  one 
share  of  stock  is  issued  to  the  President 
and  Treasurer  of  the  Company  in  exchange 
for  the  exclusive  territorial  rights  for  the  opera- 
tion of  the  Westmoreland  machines  in  New 
York  City,  N.  Y.  and  Atlantic  City,  N.  J. 
with  the  understanding  that  every  dollar  re- 
ceived from  the  sales  of  stock  shall  be  invested 
in  the  acquirement,  installation  and  operation 
of  Westmoreland  Automatic  Shoe  Cleaning  and 
Polishing  Machines  at  a  first  cost  of  $400  per 
machine  and  cause  to  be  placed  in  the  treasury 
of  the  Company  the  sum  of  One  Hundred 
Dollars  as  a  cash  working  capital  for  each 
machine  operated. 

Attention  is  called  to  the  fact  that  the 
proceeds  of  the  sale  of  this  stock  are  to  be  used 
exclusively  for  the  installation  and  operation 
of  additional  machines,  and  that  no  officer  of 
this  corporation  is  to  receive  any  salary,  their 
compensation  to  be  derived  from  dividends  on 
shares  of  stock  acquired  by  them.  Each 
machine  added  increases  the  earning  power 
of  the  Company  and  the  profits  of  the  stock- 
holders, and  it  is  the  desire  and  purpose  of  the 
Company  to  install  machines  in  every  avail- 
able location  where  they  will  make  money. 
It  is  estimated  that  within  four  to  six  months 
from  date,  the  Company  will  have  from  three 
to  five  hundred  machines  installed  in  desirable 
locations. 

The  We  stmoreland  Automatic  Shoe 
Cleaning  Machine  Company  of  New  York 
does  not  manufacture  the  machines,  but  leases 
them  of  the  manufacturer  and  patentees  at  a  fixed 
price,  and  is,  therefore,  relieved  of  the  details  of 
manufacturing,  in  addition  to  knowing  at  all 
times  just  what  their  machines  are  to  cost.  All 
machines  are  guaranteed  by  the  manufacturer 
and  any  machine  defective  from  any  cause 
whatsoever  will  be  replaced  without  cost. 


When  a  machine  is  delivered  by  the 
manufacturer  it  is  complete  and  ready,  as  soon 
as  placed  in  its  location,  to  tah.e  in  the  nickels 
at  the  rale  of  $1 .50  per  hour. 

An  efficient,  modern  system  has  been 
installed  for  collecting  and  checking  up  the 
receipts  of  the  machines.  All  employees 
handling  the  Company's  money  or  invested 
with  the  care  of  the  Company's  property  are 
adequately  bonded  and  all  other  precautions  to 
properly  safe-guard  the  interests  of  stockholders 
observed. 

Estimated  Earnings  of  the 
Company 

THE  Company's  exclusive  territory  will 
eventually  employ  upwards    of  one 
thousand  machines  but  it  is  the  intention 
of  the  Company  to  install  three  hundred  machines 
at  once,  placing  them  in  select  locations  only. 

On  the  basis  of  the  foregoing  estimate  of 
$2.00  receipts  for  each  machine  per  day,  the 
earnings  of  three  hundred  machines  will  be 
$600.00  per  day  or  $2  1 9,000.00  per  year, 
as  per  following  statement : 

Receipts  of   300   machines  at 

$2.00  per  day  .  $219,000.00 
20  per  cent,  commission  paid  to 

location  owners  .  .  43,800.00 
Royalty  to  owners  of  patents,  1  5 

cents  per  day,  each  machine  13,425.00 
Expenses  of  repairs;  operation 

and  collections,  5  per  cent.  10,950.00 

Total  disbursements  $68,175.00 
Leaving  the  net  profits  after  all 

expenses  are  paid     .       .  150,825.00 

An  amount  sufficient  to  pay  25  per  cent, 
annual  dividends  on  the  entire  capitalization, 
and  still  leave  $75,825  as  a  surplus  fund 
with  which  to  install  additional  machines  as 


on  each  300  machines  operated. 


With  the  installation  of  additional  machines 
from  surplus  earnings  the  profits  will  be  in- 
creased with  corresponding  increase  in  dividend 
payments  to  shareholders. 

The  net  earnings  of  the  machines  now  in 
operation  in  this  city  average  from  $6.00  to 
$8.00  per  day  each,  three  to  four  times  the 
amount  estimated. 

The  present  actual  net  earnings  of 
machines  now  in  operation  are  in  excess  of 
3  per  cent,  per  month  or  36  per  cent,  per 
annum. 

Profits 

PROFITS  begin  instantly,  investors'  money 
is  not  idle  a  minute,  the  machines  are 
earning  money  night  and  day,  three 
hundred  and  sixty  five  days  in  the  year,  with 
no  officers'  salaries  or  general  expenses  to 
gnaw  at  the  receipts,  except  the  nominal,  fixed 
charges  enumerated  herein. 

Under  this  plan  the  company  is  now  pay- 
ing dividends  of  I  per  cent,  monthly  which  we 
confidently  believe  will  be  increased  to  2  per 
cent.,  or  more,  per  month  in  the  very  near  future. 

Each  increase  in  the  dividend  rate  will  be 
followed  by  an  increase  in  the  selling  price  of 
the  shares. 

If  you  have  money  looking  for  investment 
we  urge  you  to  investigate  this  enterprise 
thoroughly.  We  will,  by  giving  you  all  the 
facts  and  answering  frankly  your  every  question, 
place  you  in  a  position  to  determine  for  your- 
self that  we  are  offering  a  good  sound  invest- 
ment of  so  highly  profitable  a  nature  that  you 
will  be  justified  in  subscribing  to  the  shares  of 
this  company.  If  you  have  any  intention  of 
availing  yourself  of  this  opportunity 

DO  IT  NOW 


Westmoreland  Automatic  Shoe  Cleaning 
Machine    Company,    of    New  York 

Night  and  Day  Bank  Building 
Fifth  Avenue,  corner  Forty-fourth  Street,  New  York 

New   York   Bank    References    Upon  Request 


Westmoreland  Store  No.  1.  Corner  39th  Street  and 
Broadway,  where  upward*  of  2000  people  receive 
an  automatic  shoe  polish  every  day. 


LIST  OF  OFFICERS 

President.  WILLIAM  B.  WALKER 

Night  and  Day  Bank  Building 
Cor.  Fifth  Ave.  and  44th  St.,  New  York 

Vice-President,  WALTER  C.  WALDRON' 

Manager  of  the  American  Thermos 
Bottle  Co.,  Cor.  Water  and  Washing- 
ton Sts.,  Brooklyn.  N.  Y. 

Treasurer.  CHARLES  S.  REED 

President  of  International  Sales  Co. 
527  Fifth  Avenue,  New  York 

Secretary.  STARLING  L.  ZINK 
Formerly  Sales  Manager  Gillette 
Safety  Razor  Co.,  142  West  44th  St. 
New  York 


